London Financial Times Assessment:

It's about simplicity and being natural and being long lasting.

Eco Stylista, The Eco Friendly Fashion and Beauty Blog Assessment:

For the women who run and row, and swim, and whatever else in the all weather conditions including the current frigid one, the right sportswear is incredibly important. So thank goodness there's Icebreaker, a New Zealand brand . . . with the first sustainable and ethically manufactured, directly-sourced outdoorsy wear made out of Merino wool? It sounds odd, we know, but believe it or not, pure merino fibre is highly breathable and wicking, helping to prevent the clamminess often associated with synthetics-made outerwear. It also prevents odor for days, or even weeks not that ladies ever sweat, of course and protects the wearer from the sun's rays in its silky soft fabric.

Newsweek Magazine Assessment:

Soft as cotton but it's cool in summer and warm in winter.