Kari Traa, the founder and namesake of this brand, is a three-time Olympic medalist in freestyle skiing. During her competitive skiing career, Kari would hand knit hats and accessories for her friends. What began as a hobby soon turned into a full-fledged business and Kari Traa was born. Made for women, by women, this brand is built for mountain athletes who want technical quality paired with a colorful style.