SRAM does things differently. Since their inception in the late 80’s, they’ve always had their own take on engineering bike components. Their first innovation, the grip-shift system, offered riders an alternative to lever and trigger style shifters. And though the grip-shift was eventually phased out, it still stands as an example of SRAM’s willingness to try something now. These days, they keep the innovative spirit alive with their groundbreaking 12-speed drivetrains, and and their wireless eTap components.