Santa Cruz is a delightfully nonconformist brand. Their founder, Rob Roskopp, came from the skateboarding world, and he wasn’t scared to ruffle the bike world’s feathers. Well before it was commonplace, Santa Cruz started trying to master the dual suspension mountain bike. Through the 90’s and into the 2000’s, they made massive strides in bike engineering. And today, all that progress is put to the test by their elite downhill team, the Santa Cruz Syndicate, one of the most successful teams in World Cup history.