Specialized isn’t just a bicycle industry giant, they’re also a collective of passionate people who share the common goal of helping bike technology evolve. Since the mid 70’s they’ve represented the cutting edge in cycling. In 1981, they invented one of the world’s first mountain bike - an exceedingly fun rig called the Stumpjumper that remains popular to this day. From their use of carbon fiber and wind tunnels, to their many UCI world cup titles, Specialized remains a brand on the pinnacle of the sport. But their interests aren’t solely competitive, they also focus on responsible material sourcing, and helping youth with the Specialized Foundation. With their widespread influence, and their appetite for progress and innovation, Specialized is a brand we’re proud to carry.