Umpqua Feather Merchants has been a leader of the fly fishing industry for over 40 years. Producing flies designed by renowned professional fly-tyers, Umpqua ensures that their flies are tied on only the sharpest and strongest hooks available. With a massive inventory of time tested patterns, Umpqua has the unique freedom to release dozens of imaginative new flies with each season. Some become instant classics, others do not. But it is this commitment to progression and innovation that makes Umpqua Feather Merchants such a trusted brand here at Jans. From trout and tarpon, to sailfish and salmon, Umpqua flies and gear catch fish.