Atomic - Skis, Boots, Bindings & Equipment

Starting out in 1955 with 4 employees producing 40 skis per year, Atomic has since grown to produce 600,000 skis per year, along with other ski equipment. This Austrian company has pioneered several technological advances in skis, including the 2008 invention of DoubleDeck technology, which allows the ski to automatically adapt its radius and flex to the skiing style and conditions; and their LiveFit ski boot, released in 2009, which automatically adapts to the shape of the skier’s foot.

One of the strongest partners of Jans, Atomic has been firing on all cylinders the past several years. Their product has been the most consistent from a performance standpoint. Their attention to skier categories, graphics, and innovation has been refreshing. Atomic meets with core Jans staff to review the future direction of their product line-up about 4 times a year. The result is skis and boots that perform outstandingly for our clientele.

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