The North Face - Never Stop Exploring

Named for the coldest side of the mountain, The North Face, ironically, was founded near a beach in San Francisco in 1966 when two hiking enthusiasts decided to start a mountaineering shop. They soon began manufacturing their own brand of technical apparel and equipment, gained a following among avid outdoor athletes, and began sponsoring far flung expeditions, thus launching the proud tradition of their motto: Never Stop Exploring. The North Face has been a staple at Jans since the beginning. Although a huge company, they stay focused on their roots with a specialty store like us. We focus on their higher performance/quality collections that provide the best technical advantages for our clientele. This is the meat and potatoes brand for Jans.

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