We love to play in the mountains, winter and summer. In fact, we do it so much, we’re experts at it. And we like to share the playground that is Park City and the surrounding mountains – with you.

Explore Jans.com for insider advice and product explanations from the biggest, oldest, and best outdoor recreation store in Park City. And come talk to us in person, we’ll help you get into the outdoors so you can enjoy the mountains to the fullest.

We’re happy to offer you our expertise in equipment, apparel, tuning, and guiding for Alpine Skiing, Nordic Skiing, Backcountry Skiing, Snowshoeing, Mountain Biking, Road Biking, Fly-Fishing, Hiking, and Rock Climbing. We love seeing people come back in with smiles on their faces after some great outdoor fun.

Jans History

Jan Peterson’s father started the first ski shop in Utah – Pete’s – and Jan learned the business growing up. After ski racing and coaching, Jan decided to try his hand at his other avocation, writing, and became an advertising copywriter. While he was successful at it, Jan found he preferred casting a fly and talking with customers about the latest ski equipment a lot more than worrying about ad deadlines, so he returned to the outdoor industry.

In 1980, the same year that Deer Valley® opened, Jan started his own namesake shop not far from the location of the current Jans flagship store. Fortune smiled on the fledgling operation and soon stores were opened at Deer Valley and at Park City Mountain Resort.

Over the years, Jans has expanded from just a ski shop to include mountain biking, road biking, fly-fishing, and snowshoeing. Through its affiliation with White Pine Touring, Jans and jans.com are able to provide clients with Nordic skiing and alpine rock climbing in addition to the original offerings.

One of the defining differences between Jans and other outdoor specialty stores in a resort town is that Jans is staffed by longtime industry experts. On staff are national champions, ex-pro racers, television analysts, and judges in their respective sports. While we have our share of youth and enthusiasm, our staff is primarily comprised of seasoned professionals who have been with us 10, 15, or 20 years, and in a few cases, such as George Sideris and Fran Meehan, since the day the doors opened for the first time.

When you are looking for expertise that transcends what’s written in a manufacturers’ catalog, come visit with the experts at Jans, or look through this website for their insights. You’ll find that as often as not, the Experts at Jans helped the manufacturers develop the products in their catalogs.

It’s About Giving Back

We don’t toot our own horns. Seriously. Nothing we sell is of the motorized variety. We prefer self-propelled means of recreation, so we do occasionally ring the bells on our mountain bikes. And that’s why Jans gives back to this community that we call home.

Our efforts aren’t for bragging rights. We do this stuff because we love these mountains and our sports as much as you do, and we want to protect them for future generations. We also want the athletes (including you) that trust us with their equipment to be the very best they can be and to have as much fun as possible. Read through this section to find out about Jan’s community involvement. You just might be inspired to join us for the ride.

If you’d like to be involved in the Jans Winter Welcome please contact:

Aimee Preston

Executive Director

Youth Winter Sports Alliance


Caron L. Keim


Jans Ltd.


Jans Winter Welcome

Park City has its share of red carpet events. At least, during The Sundance Film Festival. But we roll out our very own red carpet for the Jans Winter Welcome every October. No, ours isn’t full of Hollywood starlets, but celebrities of a different sort. Olympic athletes, past, present, and future, grace our red carpet right alongside the community that gave them their start.

Thanks to our visionary founder, Jan Peterson, the Jans Winter Welcome, has become one of the longest-running fundraisers in Park City. Since 1980, this annual event has brought the community and the snow sports industries together for an evening of champagne toasts, mingling with Olympic medalists, and a rousing live auction. We raise around $400,000 annually to support the Youth Winter Sports Alliance (YWSA), a local non-profit created by Russ Coburn, Jans President and CEO, to help Park City kids participate in 13 different winter sports clubs.

Making Skiing and Snowboarding Accessible

The YWSA (www.ywsa.org) was formed in 2002 as an outgrowth of the Salt Lake City Olympics. The construction of numerous Olympic venues in Park City, including the Utah Olympic Park, gave local kids a chance to try not just alpine skiing, but also less mainstream sports. According to Russ Coburn, “Programs blossomed at each venue. Everything kept exploding and the community really embraced it.” As a result, Russ and a number of other visionaries formed the Youth Winter Sports Alliance with the intent that each child in this community would have the chance to experience the winter sport of their dreams.

The YWSA boasts a number of local Olympians who have “grown up” in this organization and directly benefited from the Jans Winter Welcome. Examples include Ted Ligety, the youngest male skier to win an Olympic gold medal, Brett Camerota, 2-time Olympian in Nordic Combined and Bryon Wilson, Bronze Medalist in moguls in Vancouver. The Winter Welcome also supports the next generation of athletes such as 2011 Winter X Games gold medalist and first-ever slopestyle World Champion, Alex Schlopy, and Sarah Hendrikson one of the first women's World Cup ski jump champions.

The Future of Ski Racing

By supporting winter training programs for youth, ages eight to eighteen, the YWSA develops junior athletes in the Park City area. Annual donations from the Jans Winter Welcome help fund clubs for alpine and Nordic skiing, snowboarding, freestyle and freeride events, ski jumping, luge, skeleton and bobsled, figure skating, speed skating and ice hockey. If Park City kids want to jump, skate, slide or glide, YWSA and Jans make it possible.

Our donations keep coaching fees reasonable and help athletes fund travel costs. As any parent of a winter athlete will attest, the cost of airline travel can determine whether or not their child will be able to attend end of the season championships. Oftentimes an athlete won’t find out until a week in advance that he or she has qualified for such events, many of which occur in Europe. And that’s just one of the places where the YWSA steps in. With funding from the Jans Winter Welcome, a scholarship fund sets money aside for travel to end of season qualifications. So that every kid can compete at his or her highest level.

Alpine to Nordic & Everything In Between

Since the kids are what it’s really all about, every year we ask the Junior Athletes to get involved in the Jans Winter Welcome by escorting guests down the red carpet. It’s hard to tell who is more jazzed by the idea – the guests or the athletes themselves. “Seeing the next generation of athletes with the same passion and excitement for the sport that we have as they walk in is awesome,” says Russ Coburn. And the kids themselves get to personally meet some of their sports heroes who attend the event. Previous years’ sports celebrities included Billy Demong, Ted Ligety, Brett Camerota, Alex Schlopy and Derek Parra in addition to 5-time Olympic Gold Medalist, Eric Heiden.

The Jans Winter Welcome started as a small party at a local restaurant on Main Street, but a few years ago, through the generous support of Deer Valley Resort, the Winter Welcome found its home at the Silver Lake Lodge in Deer Valley with 350 attendees annually. And, while the event is now “black tie suggested,” rest assured that nothing we do at Jans is stuffy.

Case in point, last year’s MC’s: two-time Olympic Medalist Shannon Bahrke and Paul Hochman, the Gear and Technology Editor for NBC’s Today Show. Both brought a level of exuberance to the event that was reflected in Paul’s sequined red tennis shoes that perfectly complimented Shannon’s shimmery red “prom dress” and her trademark pink hair. We even commissioned a signature drink by Bonnie Ulmer, winner of the Park City Cocktail contest. Her yummy pomegranate martini proved, once again, that you can get a “real drink” in Utah.

With over 250 contributing local businesses and the generosity of Jans’ vendors, our silent and live auction items are not to be missed. Those who can’t attend the event can still contribute to this worthy cause by participating in an opportunity drawing online.

Skiing Keeps Us Young

As we plan for yet another Jans Winter Welcome, we are proud that Jan Peterson had the vision to share his passion with the youth of the Park City community. And despite the amount of effort required to pull off an event of this scale, we still get teary-eyed during the video presentation every year.

“We want kids to enjoy the outdoors just as we did,” says Russ. “With the changing world around us, you can still go out and lose yourself with a pair of skis. You never grow old.”

Giving Back

Jans is proud to do our part by contributing to:

  • Adopt a Highway
  • Blue Sky Program
  • Breast Cancer Awareness
  • Golf Tournaments
  • Building Bike Trails
  • Coat Drive
  • Free Rentals for the National Ability Center
  • Habitat for Humanity
  • IMBA - World’s First Gold Level Ride Center
  • Jans Cup
  • Jans Utah Fly-Fishing Challenge to benefit the National Ability Center
  • Jans Winter Welcome
  • Kamas School – South Summit School
  • Park City Ski Team Ski Swap (Drop Off Center)
  • PCMR Benefit Day Ski Tickets
  • Pedal Fest
  • Rail Trail Clean Up
  • Recycle Utah Center
  • Summer Reading Challenge
  • Trout Unlimited
  • Tuna XC Event Host
  • Utah Avalanche Center
  • White Pine Nordic Swap
  • Women’s Business Alliance Luncheon
  • Young Rider’s Bike Swap
  • YWSA Get Out and Play (at WPT to learn Nordic Skiing)
  • Free Fly-Fishing Clinics
  • Free Nordic Locals Day
  • WPT Team Sugar Rides Tuesday Nights in Summer
  • WPT Thursday Night Rides in the Summer
  • Jans Monday Night Road Bike Rides

Jans has been a part of Park City for over 30 years, and some of us have lived here even longer than that – all the way back to the 70’s when this historic town was actually listed by one publication as among the “Ghost Towns of the West.”  In those days, the locals that saw what this place really had to offer banded together to turn a mining town into a ski town, and the rest is history.  Well, not quite.

Jans has never forgotten that Park City is more than just a few spectacular mountains.  It’s a real year round community; one we’re kind of fond of.  And, in a town this size, government can only be so big, so much of the like-minded citizenry gets together to support the important things.