Karl 'Jake' Jacobson

Buyer, Alpine Skiing

Park City

Been in Industry since:

Been at Jans since:

Days a year:
• Skiing – 30+
• Biking, 30-40 (plus 20-30 indoor)
• Fishing, 15-20

Bragging Rights:
• 50+ years of skiing
• Ski Racer Intermountain division, 3 time Jr. National Member
• University of Utah Ski Team Alumni
• Professional Ski Racer (retired)
• 6 Years Professional Gelande jumper (ski jumping on alpine equipment, longest jump – 241 ft)
• Member of the Jans Alpine Ski Testing Team

What Jake loves with passion: family, friends, Jans, powder, being airborne with skis on his feet, high speed groomed runs, road biking recreationally, a 36" Steelhead, and beer.


“Jake is a ski industry veteran. His ski racing history has given him the technical foundation to understand the progression of all ski hardgood innovations over the years. This gives him great perspective and an advantage as a buyer, ensuring all products are well-thought-out before bringing them into the store for sale. He’s a ripping skier with a passion for road biking and fly-fishing. I do enjoy spending time with Jake in Montana, stalking brown trout on the Madison River!”

Jack Walzer
General Manager, Jans and White Pine Touring